AF1 ARTIST SERIES | the concept behind this program is to distribute packages containing an all-white Nike Air Force 1, as well as a collection of artistic tools and materials to help each artist create their own personally-customized version of the shoe, which they will then post to their social media pages using the hashtag #AFArtistSeries. The shoes will also be presented in a gallery-style event, showcasing the works created by each artist. The most popular designs that come out of the program will be mass-produced as a limited edition series for purchase.
Branding, package design, digital design, social media, illustration, art direction
