Keep it Going Game at the American College of Rheumatology Convention | Keep it Going is a multi-screen experience based on motion detection and targeted at healthcare professionals The experience is comprised of 4 short games, each tied to the clinical data of a specific indication that HUMIRA treats. The project utilized first-rate game design, user experience best practices, human factors engineering, large-screen user interface planning, disease state knowledge, and regulatory-safe practices.
Our goal was met: more than 280 players across 3 days, with an average of at least 2 stations filled at any moment. A fast-moving game that was easy to pick up drove engagement.
American Academy of Dermatology Annual Meeting Booth Design
